Tag - PPC Mistakes

Common PPC mistakes and how to avoid them

I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly high regard. Perhaps a better phrase to use would have been common PPC mistakes. Because mistakes, no matter how hard we try, are common. We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features and updates. With [...]