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BREAKING NEWS! Petya Ransomware Spreading Like Wildfire

On June 27 at approximately 10:30 UTC, a new ransomware family began propagating across multiple countries. The family, referred to as PetrWrap, is noteworthy because it combines traditional ransomware behavior with stealthy propagation techniques and a destructive attack element. This is PetrWrap, a new ransomware tool built from the bones of Petya, which held users’ files for “ransom” and demanded usually egregious payment in exchange for the encryption key earlier this spring. Without getting too deep in the weeds, PetrWrap [...]

Why content marketing’s future depends on shorter content and less content

Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so. Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break [...]