Yearly Archives - 2016

Using the barnacle SEO method to prove local community awareness

Once again, the Mozzers strike with great SEO information. This time it’s how to improve your local ranking by using the “Barnacle SEO Method”. We will let Miriam Ellis explain it from her post over at Moz.‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going [...]

Common PPC mistakes and how to avoid them

I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly high regard. Perhaps a better phrase to use would have been common PPC mistakes. Because mistakes, no matter how hard we try, are common. We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features and updates. With [...]

The most effective way to improve site wide quality and rankings (most of the time)

Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site’s overall level of quality in most situations.QUALITY INDICATORSTACTICS (HOW TO OPTIMIZE FOR [...]

Why content marketing’s future depends on shorter content and less content

Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so. Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break [...]

Microsoft wants to reinvent your PC

Microsoft’s Panos Panay is a veritable Santa Claus. Once a year he appears with magical creations that he and his Surface team have been producing in their labs in Redmond, Washington. Later today, Microsoft’s Santa Claus is expected to deliver his latest gift: a Surface PC. Panay has a history of leading a team whose focus is reinventing and redefining what our expectations of a computer should be. This will be no different. Microsoft’s Surface team has successfully refined the [...]

Facebook will stop some of its race based AD targeting

Following scrutiny over the practice, Facebook says it will stop allowing certain ads from targeting users based on race. COMPANY WILL TURN OFF OPTION FOR HOUSING, EMPLOYMENT, AND CREDIT ADS As first reported at USA Today, Facebook will no longer allow ads based on “ethnic affinity” in three advertising areas. “We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment, and credit,” the company told the publication. The company said [...]